29 March 2012

We All "Need" Some Creativity

Now for a lesson in true creativity with none other than OK Go!

Needing/Getting (http://youtu.be/MejbOFk7H6c)

It's hard to escape the fact that this is obviously an advertising scheme by Chevy for their new model, the Sonic, but hey, they're playing music with a car! What can be better than that??

That aside, one must try to comprehend the immensity of the project. They used hundreds, yes hundreds of guitars, barrels, piping, and etc. to make this project happen. Not to mention the two to three weeks worth of time spent setting up and tuning the objects in order to match the exact notes of the song. Studio version here: (http://youtu.be/9WM4v8m2zUQ)

So, guys of OK Go, I applaud you and your amazing creativity!

More info: (http://en.wikipedia.org/wiki/OK_Go)
Official site: (http://okgo.net/)

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